Thursday, April 10 8:00 AM-Friday, April 11 5:00 PM
Courtyard San Francisco Downtown 299 Second Street, San Francisco, CA 94105
The creative process is often free-flowing and loose. But to be successful in marketing, you need to balance creativity with structure. This workshop is designed to give you a solid framework to develop and provide strong creative direction, to guide and steward the creative process, to provide effective feedback on creative work, and to more successfully present creative ideas to management. This program focuses on the underpinnings of effective creative: objectives and creative strategy. You’ll get valuable tools used by leading organizations to develop creative, and hands-on experience in developing and evaluating strategic alternatives.
Successfully Managing the Creative Process – Learning Objectives
- Understand and practice the development and evaluation of a successful creative strategy
- Know the right information that leads to a strong creative output
- Be better able to align the team on direction
- Understand how Brand Personality is used to strengthen creative efforts
- Learn how to strengthen tactical ideation and results
- Learn how to better evaluate the creative product and measure its effectiveness
- Be better prepared to present and sell creative direction and creative output to your management
Successfully Managing the Creative Process – Who Should Attend
This session can benefit both B-to-B and B-to-C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of their internal and external communications efforts.
Successfully Managing the Creative Process – Cancellation Policy
All Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at email@example.com. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to firstname.lastname@example.org at least two weeks prior to the event start date. No refunds will be given after March 27, 2014.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
Successfully Managing the Creative Process – About the Instructor?