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WhenAugust 19, 2014 – 6-9 pm Where Betts Recruiting, 234 Front Street, 2nd Floor, San Francisco, CA 94111 VIEW MAP Tweet #SFAMA Follow @SFAMA BUY TICKETS Join us for inspiration from expert marketers in the startup trenches, sharing their knowledge of what it really takes to get traction with a new product or service. Whether… read more

Startup Marketing

August 19, 2014 – 6-9 pm

Betts Recruiting, 234 Front Street, 2nd Floor, San Francisco, CA 94111


Tweet #SFAMA
Follow @SFAMA



Join us for inspiration from expert marketers in the startup trenches, sharing their knowledge of what it really takes to get traction with a new product or service. Whether you’re at a startup or working at an established company, you’ll learn new techniques and get real-world examples from our expert panel. Grab your ticket today and join us on August 19th!

Cash Bar / Light Appetizers


Betts Recruiting
234 Front Street, 2nd Floor
San Francisco, CA 94111

WHEN: Tuesday, August 19, 2014, 6:00 to 9:00pm


Registration 6:00 to 6:30 pm
Panel Discussion 6:30 to 8:00 pm
Networking & Cocktails 8:00 to 9:00 pm

COST: $25 members, $35 non-members

EVENT SPONSOR: Betts Recruiting


MaryTrigianiMary Trigiani



Mary Trigiani has worked with tech startups in Silicon Valley and professional services firms around the world on digital presence, messages and user engagement.  She began her career with Andersen Worldwide, part of which now lives on in Accenture, and she then went on to manage a long-time consulting practice.  Today, Mary serves as the CMO of M31USA.  The company accelerates European startups and SMEs from a US base in Silicon Valley; its European headquarters are in Padua, Italy.


Nathalie CriouNathalie Criou
CEO, RidePal



Co-founder, Chairperson. Nathalie Criou is a 10+ year veteran of several high-growth technology industries. Prior to founding RidePal, Nat worked in marketing and product management in online services and analytics at Google, AdMob, and Meebo. She graduated from the National Institute of Applied Science and Leeds University with degrees in Electrical and Electronics Engineering and Computer Science. She holds an MBA from INSEAD.

BrianHertzogBrian Hertzog
Director of Marketing & Communications, Runway



Brian Hertzog is an entrepreneur, philosopher, and raconteur. Brian is employee #1 at Runway Incubator where he currently directs Marketing and Communications. Brian is a ’12 graduate of Wittenberg University, author of http://brianhertzog.com and guest-contributor to several other business blogs. He’s currently working on his first book.

MichaelFindlingMichael Findling
Director of Integrated Campaigns, Salesforce



Michael Findling is a former Wall Street veteran who came to Silicon Valley to explore his start-up roots. With 10+ years of experience in B2B Marketing Michael has enjoyed the rush of the start-up world.  Over the last six years Michael has learned there is unique rush that comes with wearing many hats as Global Online Marketing Manager for Embarcadero Technologies and Crowd Factory.  Michael later became the Director of Demand Generation at Get Satisfaction after Crowd Factory was acquired by Marketo.  Michael recently joined Salesforce and quickly saw that in a larger organization there are separate teams for each of the functions you need to know how to do on your own when thriving as a Marketing professional in a startup.

TodPedlerTod Pedler
CEO, Zero Agency



Tod has built and developed creative technology businesses since 1997. Specializing in the commercialization of digital applications, Tod has successfully taken web & mobile solutions from concept through to full commercial product on several occasions. An avid entrepreneur, Tod is an active angel investor and has assisted startups including 2moro Mobile, a mobile development company he helped establish in 2010 that was later acquired by an ASX listed company. Tod was also involved with establishing the MobileNation business in the US. Tod is currently the CEO of Australian and US based Zero Agency – a digital business focused on transforming the way we communicate by offering Products + Services to clients around the world. Other products Tod has helped develop and commercialize through Zero include: CentricMinds – an enterprise level Web Based Content Management System, MobileNation – a drag-and-drop cross-platform environment for developing iPhone, iPad and Android apps, and Stream – a social collaboration environment within Dropbox for small and large teams to manage and document projects.

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