June 17, 2014, 6 p.m. to 9 p.m.
Omni San Francisco Hotel, 500 California Street, San Francisco CA
Join us for a unique panel discussion that will cover the latest in integrated marketing practices and new media technology.
Experts will discuss and demonstrate how to:
- Leverage the tactile advantages of print to create push-pull interaction in the digital space;
- Synchronize mixed media to optimize recall;
Our panelists will also reference research and case studies that validate best practices.
Roman Hasenbeck, is managing director at metaio, Inc. in San Francisco. He joined metaio in 2009, and focused on the European market while based in metaio’s headquarters in Germany. Roman oversees metaio’s U.S. business. He is an Augmented Reality evangelist and frequently speaks at conferences throughout the U.S. Prior to working at metaio, he held positions at KPMG Advisory and also worked at Egon Zehnder International. Roman holds a Master of Science in Management and Economics from University Pompeu Fabra in Barcelona. Metaio is a leader in augmented reality and campaign developer for brands such as Audi, Adidas, Ben & Jerry’s, Ikea, Legos, and Red Bull.
Ann Jordan is a partner and creative director at UNIT partners – a multidisciplinary brand strategy and design firm located in San Francisco. Ann has extensive experience developing memorable and long-lasting brands that resonate. She has extensive experience developing creative strategy in both print and digital environments for companies of all sizes – from small non-profits, and local start-ups to large corporations such as Toyota, Herbalife, and Coca-Cola.
Michael Fox, vice president – brand management & innovation at Safeway, formerly with PepsiCo and Nokia. Michael brings a variety of experience including working in media, new product innovation, retail and corporate strategy.
Aaron Haas is the director, commercial product management at NewPage Corporation in Miamisburg, Ohio. Aaron joined NewPage in 1999, and in his current position oversees the marketing and product management of the commercial grade offering of coated sheets, C1S, digital, web, supercalendered and uncoated web papers for this $3.1 billion dollar company. He has been instrumental in the product launches of Sterling® Premium, Anthem Plus® and campaigns associated with the Ed® series, specifically Ed #15 Interactive Print. Speaking daily with merchant partners, commercial printers, publishers and corporate end users, Aaron will bring a unique perspective on how paper and print drive marketing revenue for today’s leading brands and how paper remains relevant in a technology driven world.
The panel will be moderated by Ken McCormick. Ken McCormick is the founder and principal of Visual Identity | Printed Media who has over 25 years of experience in print communications. Ken has produced and delivered innovative print solutions for a variety of marketing and creative teams from startups to established brands such as Ford Motor Company, General Motors, Beringer Vineyards, Fetzer Vineyards and Bonterra Organic Vineyards. Ken’s left and right brain approach is programmed to leverage both the visual and tactile advantages of integrated campaigns.
Marketers of all disciplines are sure to gain insights from this merging of mediums that can up their game. Whether you are interested in new mobile apps that layer content onto the printed surface, or recent research that validates print as the most effective vehicle to reach millennial audiences – you’re sure to walk away enlightened and inspired.
Our Event Sponsor, NewPage will raffle off the Runwell 41mm watch from the Shinola Watch company worth $500. They will also supply a copy of their Ed Interactive Print series publication full of case studies and great ideas to each attendee.
Omni San Francisco Hotel
500 California Street
Reception to followed program.
COST: $50 – At the door
SPECIAL THANKS TO OUR EVENT SPONSOR: