IBM, 425 Market Street, San Francisco, CA 94111
Planning for, producing, and maintaining high-quality, high-performing content begins with understanding what you have. In this informal session, we will look at how you can assess the quantity, type, and quality of the content on your website in order to make informed decisions about what to keep, what to improve, and what to create. We’ll also talk about how to build in governance processes to ensure ongoing content consistency and quality.
Three things you will learn:
• How to inventory web content and derive insights
• How to audit content against business and user goals
• How to operationalize content excellence
About Paula Ladenburg Land:
Paula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients such as REI, Costco, F5 Networks, NetApp, and GHX, as well as partnering with other agencies on large-scale projects for clients like Microsoft and MasterCard. As cofounder of Content Insight, she is the impetus behind the development of CAT, the Content Analysis Tool, which creates automated content inventories. Prior to her current ventures, Paula was content strategy lead in the Seattle office of Razorfish.
sfAMA is proud to co-host this event with The Content Wrangler