Bars + Tone
1550 Bryant St Ste 1000
San Francisco, CA
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:
There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!
When: June 30, 2010, 6-8 pm
Where: Bars + Tone
1550 Bryant St Ste 1000, San Francisco, CA 94103
SFAMA Members – Early Registration Pricing through June 15, 2010 $25 — ($35 after June 15, 2010)
SFAMA Student Members – $15
Partner Members: WIC, Aberdeen Group, CIO IT, SVAMA | Early Registration Pricing through June 15, 2010 $30 — ($40 after June 15, 2010 )
Non-members – Early Registration Pricing through June 15, 2010 $35 — ($45 after June 15, 2010 )
Students – $20
Hors d’oeuvres will be provided. Cash, no host bar.