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February 2018

2018 AMA Winter Academic Conference

February 23 @ 8:00 am - February 25 @ 12:00 pm
Sheraton New Orleans New Orleans, LA 70130 United States + Google Map
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2018 Winter AMA Conference – Doctoral Student Registration

February 23 @ 8:00 am - February 25 @ 12:00 pm
Sheraton New Orleans New Orleans, LA 70130 United States + Google Map
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Foundations in Effective Marketing Writing: Engaging and Moving Readers to Action

February 22 @ 8:30 am - February 23 @ 4:30 pm
One Prudential Plaza – AMA Support Center, 130 E. Randolph St., 22nd Floor
Chicago, IL 60601 United States
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You face three challenges as a marketing writer: The messages you craft need to: 1) be extremely clear, 2) instantly engage, and 3) make the most of many formats, from tweets to blogs to white papers.

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Organizational Frontlines Research Preconference Symposium

February 22 @ 8:00 am - February 23 @ 5:00 pm
Sheraton New Orleans New Orleans, LA 70130 United States + Google Map
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Influencer Marketing

February 21 @ 5:30 pm - 7:30 pm
Kupros Craft House, 1217 21st Street
Sacramento, CA 95816 United States
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Influencer marketing is rising; 59-percent of businesses intend to increase their influence marketing budgets in 2018. Join us for this happy hour event as we speak with Shane Barker and Gordon Fowler about how they have built their influence networks, as well as those of their clients. About the panelists: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with…

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The Neuroscience of Being Memorable

February 6 @ 6:00 pm - 8:30 pm
Unnamed Venue, 433 Natoma St. Suite 301, SF, CA + Google Map

Success in any industry is a function of influencing others. This is no easy task because modern audiences and decision makers are bombarded with requests for their attention, many of which go ignored. In this session, discover strategies for transforming yourself and your message into something worth noticing. Carmen Simon delves into the field of neuroscience, revealing how the brain processes information. The key is understanding what makes people pay attention, remember you and ultimately act on what you say. Learn how to convert neuroscience insights into practical guidelines that will help you…

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Patient as Consumer – 2018 – Chicago, IL

February 1 @ 8:30 am - 5:00 pm
One Prudential Plaza – AMA Support Center, 130 E. Randolph St., 22nd Floor
Chicago, IL 60601 United States
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Change Your Mindset, Change Your Approach, Change Your Appeal Every day, 10,000 baby boomers turn 65. If we wait for them to become healthcare patients, we've ​​left ourselves out of the game. Members of Gen X, Gen Y and Millennials will be caring for those boomers as they age. Marketers must think of both markets as consumers rather than patients.

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January 2018

SOLD OUT – AMA SF Career Fair 2018

January 29 @ 5:30 pm - 9:00 pm
Google Community Space, 188 The Embarcadero
San Francisco, CA 94105 United States
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SOLD OUT - TICKETS NOT AVAILABLE AT DOOR Wow! We have an amazing turn out tonight. Unfortunately, we are sold out and no have no more available tickets. Please join us at one of our next events: https://amasf.org/events/ Let us help you land your dream marketing job! The AMA SF is hosting its first ever Career Fair. We are excited to bring together top marketing staffing agencies and companies in the Bay Area including The Creative Group, Vitamin T and the Crawford Group…

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Leading the Marketing Planning Initiative – 2018 – Chicago IL

January 25 @ 8:30 am - January 26 @ 3:00 pm
One Prudential Plaza – AMA Support Center, 130 E. Randolph St., 22nd Floor
Chicago, IL 60601 United States
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A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.

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How to Increase Pipeline with an On-Demand Webinar Strategy

January 18 @ 1:00 pm

So you just gave this amazing webinar; the content was great, people loved it, but now what? As marketers we need to get more value out of our best content. Join us on January 18, 2018 at 11am PT/2pm ET for "How to Increase Pipeline with an On-Demand Webinar Strategy" and learn best practices for building an on-demand webinar strategy.

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