Category Archives: Insights

In their recent polling, Spot Trender tested Hollywood political heavyweight Frank Underwood, against real-world players.

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June 09, 2016

Today, people automatically tune out display advertising in mobile and digital solutions. And with all the ad blocker solutions available, there needs to be a better way for advertisers to interact with and reach users.

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May 24, 2016

Generic top level domains (gTLDs) also referred to as not-com domains, are slowly gaining traction as names continue to become sparse.

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May 17, 2016

There are different platforms which help companies cultivate an eager customer base, who will then, happily advocate your brand for you, based on incentive programs. >

May 05, 2016

While publishers don’t necessarily have as many revenue options as other online businesses, this is just another example of digital Darwinism where the right planning will help you stand out from the crowd. >

April 28, 2016

While the Super Bowl slot generated a lot of buzz for Death Wish – the question remains: Would the spot generate sales?

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April 28, 2016

Considering the rate of evolution within the marketing field, I knew it was going to be a challenge to keep up unless I found something to keep me submerged in it. I learn best by writing, so I decided to start a series called Content Marketing 101.

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March 29, 2016