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Creating a Digital Content Factory

Content marketing production processes are broken. Most organizations...


  This is a guest post by Andrew Brosnan. A program director at San Francisco State Extended Learning who oversees a variety of professional development certificate programs.  He can be reached at abrosnan@nullsfsu.edu.   Are you competitive? You should be.  According to the Bureau of Labor Statistics, California unemployment rates have dropped from 6.7% in February to a… read more

POSTED ON Monday, September 28, 2015 at 09:00 AM

By Darlene Crane, Principal, PCI Crane Consulting   A stellar panel of Hispanic, multicultural marketing senior directors generated an animated discussion moderated by Dr. Jake Beniflah at the Omni Hotel on June 18th for the sfAMA Chapter. The Hispanic market is now an imperative inside companies and across the nation. The $1.5 trillion purchasing power… read more

POSTED ON Sunday, July 05, 2015 at 02:43 PM
CATEGORY: Events TAGS: blog , event , Hispanic , SFAMA

Your LinkedIn profile should complement — not duplicate — your résumé. Be especially careful to ensure the two are in sync, as prospective employers are likely to Google you and will compare the two. >

POSTED ON Monday, June 29, 2015 at 05:34 PM

By Lisa Sussman,  Creative Marketing Consultant and Graphic Designer Everyone is all abuzz about the fact that Hispanics represent the largest growth segment in the United States today. But how do we effectively seize on the opportunities that exist? That’s the question that Dr. Jake Beniflah, Executive Director for the Center for Multicultural Science and the… read more

POSTED ON Tuesday, June 16, 2015 at 08:19 PM

SF AMA equals instant knowledge. The breadth of experience of its members covers all disciplines of marketing. So if you need to get up to speed on a new marketing trend (and marketing trends are ever changing), you can reach out to a number of subject matter experts and make the right connections >

POSTED ON Sunday, June 14, 2015 at 02:58 PM

Despite the starts and stops, AR may finally be ready for its coming out party, and oddly enough, it may be the marketing world that helps lift the curtain. >

POSTED ON Saturday, May 02, 2015 at 12:02 PM

Q. What’s your definition of a Brand Advocate? A. A Brand Advocate is a highly-satisfied customer or other person who frequently recommends brands or products without being paid to do so. >

POSTED ON Thursday, April 23, 2015 at 08:17 AM