This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way...
Many marketing professionals face triple responsibilities when they write. First, their messages must be extremely clear and to the point. Second, their messages must stand out and engage increasingly distracted readers. And third, they must write effectively in a dizzying array of formats, from websites to...
This course delivers a solid understanding of new digital technologies and digital strategy development. It shows how digital strategies can be effectively integrated across an organization, and provides analytical techniques to use in measuring the success of digital strategies and programs.
Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ?and execution remain a challenge in today’s rapidly changing marketing environment. This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective...
The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and...
The 2017 AMA Nonprofit Marketing Conference call for proposals is now open! We are looking for presentations that best demonstrate how a nonprofit organization achieved success, through innovative and effective marketing strategies and tactics. The experiences that are shared should be the kind that other...