Many marketing professionals face triple responsibilities when they write. First, their messages must be extremely clear and to the point. Second, their messages must stand out and engage increasingly distracted readers. And third, they must write effectively in a dizzying array of formats, from Tweets to...
This program is designed to equip mid- and senior-level marketing professionals with the necessary knowledge and skills to develop and implement effective digital marketing strategies that reflect today’s digital media landscape. The program will provide a broad overview of the digital marketing channels...
Members Only - Network in Style Join us on Thursday, March 26th for a stylin’ cocktail party just for sfAMA members. Here’s your chance to meet fellow AMA members in a more intimate setting at one of San Francisco’s hottest new venues, The Romper Room. At the event we’ll tell you about some new...
This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability.
Brand Advocates are your most passionate, loyal, and engaged customers, and your best marketers. They don’t just buy your products – they sell your products for you. Brand Advocates tweet, blog, and Yelp about you. They praise you with 5-star reviews on Amazon and Trip Advisor; they talk you up in social...