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Upcoming Events

 
 

February Events

February
28-01

This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more...

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March Events

March
14

The deans, faculty, and staff of the USF School of Management invite you to attend our Open House event to learn more about the full-time and part-time degree programs offered at our Downtown Campus. Meet the faculty. Connect with current students, alumni, and staff. Experience the culture of an institution...

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March
15-16

Today’s marketer is not only assessed by their ability to adapt to their own immediate workplace culture, but by their success within a global landscape. Being able to communicate, create appropriate messaging, and get people to act in a cross-cultural business environment has truly become the new “norm” in...

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March
16-18

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we invite you to join us March 16-18, 2017. Take your marketing to the next level next year, and join over 1,700 marketers in New Orleans for professional development, cutting edge career...

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April Events

April
06-07

This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way...

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April
26-27

Many marketing professionals face triple responsibilities when they write. First, their messages must be extremely clear and to the point. Second, their messages must stand out and engage increasingly distracted readers. And third, they must write effectively in a dizzying array of formats, from websites to...

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May Events

May
03-04

This course delivers a solid understanding of new digital technologies and digital strategy development.  It shows how digital strategies can be effectively integrated across an organization, and provides analytical techniques to use in measuring the success of digital strategies and programs.

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May
18-19

Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ?and execution remain a challenge in today’s rapidly changing marketing environment. This program will teach professionals how to create successful IMC plans and will give them a roadmap for effective...

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June Events

June
01-03

The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and...

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July Events

July
10-12

The 2017 AMA Nonprofit Marketing Conference call for proposals is now open! We are looking for presentations that best demonstrate how a nonprofit organization achieved success, through innovative and effective marketing strategies and tactics. The experiences that are shared should be the kind that other...

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