Blog
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Building Brands Using SEO - by Golden Ashby These days SEO works hand in hand with Internet marketing strategies. SEO not only considers how search engines work but it also helps determine what people search for. People have started recognizing the power of SEO as a powerful tool for brand building. [More...] |
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Ford’s Social Media Marketing Tactics – by Golden Ashby Last year, I noticed articles and videos online about the Ford Fiesta on social media outlets such as YouTube. After writing my blog about the Old Spice Phenomenon last month, I decided to dig a little deeper to find out what Ford was doing in social media to market their products. [More...] |
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The Future of Mobile Marketing – by Golden Ashby I was reading this interesting study by Mashable a few months ago that declared mobile web or Mobile marketing will be the leading trend in 2015. This may seem like a pretty bold statement. [More...] |
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Old Spice Campaign takes the Internet by Storm – by Golden Ashby Last week Old Spice expanded its marketing campaign around its ever popular Old Spice Guy. They worked with the Weiden + Kennedy advertising agency that used Isaiah Mustafa, a former NFL player that gained sudden fame in February 2010 as the result of a popular Old Spice commercial “The Man Your Man Could Smell Like.” [More...] |
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Golden Ashby on SFAMA Open Source Marketing Today’s consumer is unrecognizable from even just fifteen years ago. More savvy, more skeptical, wealthier, better informed and generally more in control. Traditional audiences decrease and fragment while Open Source values are spreading creating influential, energetic communities. The question for brand marketers is how to interact with these new powerful consumer groups by building trust and engaging with them. [More...] |
 Picture courtesy of Bill Sanders |
Loic Le Meur on PR, Marketing and Advertising suck, now what? I have given a few times in the recent months a presentation,how to launch a product with a community that starts as a first slide with “PR, Marketing and Advertising suck”, and I gave it a few times in front of PR and marketing professionals who obviously enjoyed the slide so much that the most recent versions of my slide deck had “matter less than word of mouth” instead of “suck”. Anyway, having a panel dedicated to it in front of PR and Marketing professionals. [More...] |
 Picture courtesy of Bill Sanders |
Renee Blodgett on Advertising, Marketing and PR Suck: Now What? This past week, I was on a panel I didn’t wildly promote, and when you hear the name of it, you’ll understand why. I thought: better not to provoke the sharks although in hindsight, the sharks could have added some teeth to the discussion and so feel free to start a dialogue that will start a feeding frenzy. [More...] |
